Terms & Conditions

Edge To Edge Marketing is a trading name of OA Marketing Ltd.

Registered in England and Wales. Company number: 15980161.

Registered office: 21 Teapot Lane, Aylesford, Kent, ME20 7JX.

1. Services Provided

OA Marketing Ltd ("we", "our", "us") provides digital marketing services to businesses, including but not limited to:

1.1 Search Engine Optimisation (SEO)

1.2 Google Ads Campaign Management

1.3 Meta Ads Campaign Management

1.4 Website Design & Development

1.5 Hosting & Website Maintenance (if agreed separately)

2. Payment Terms

2.1 All fees are agreed in writing before the commencement of any work.

2.2 SEO, Meta, and Google Ads services are typically billed monthly in advance via direct debit, GoCardless, or Stripe.

2.3 Web design projects may require payment in full before work begins, unless a payment plan has been agreed.

2.4 Late payments may incur interest charges of 5% per month above the Bank of England base rate.

2.5 We reserve the right to pause or terminate services due to non-payment.

3. Minimum Term & Cancellation

3.1 The minimum term for ongoing services is one (1) calendar month.

3.2 Regardless of trial or standard terms, a minimum of 30 days’ written notice is required to cancel any ongoing services.

4. Term, Termination & Cancellation

4.1 Either party may terminate services with 30 days’ written notice after the minimum term.

4.2 Web design projects cancelled mid-build may result in partial or full forfeiture of any deposit depending on work completed.

4.3 Termination does not release the client from paying for services already rendered.

5. Client Responsibilities

To ensure the success of your campaigns, clients agree to:

5.1 Provide access to relevant platforms (e.g. Google Analytics, Google Ads, website CMS, etc.).

5.2 Respond to communication within a reasonable timeframe (typically within 2 working days).

5.3 Supply accurate and timely business information, including services offered, areas covered, and unique selling points.

5.4 Promptly approve or review key deliverables.

6. Google Ads & Meta Ads Campaign Management

Account Ownership

6.1 Edge To Edge Marketing may create, configure and manage Google Ads and Meta advertising accounts on behalf of the Client.

6.2 Any Google Ads accounts, Meta advertising accounts, Business Manager accounts, campaign structures, audiences, conversion tracking systems, pixels, landing pages, automations, reporting systems and associated assets created by Edge To Edge Marketing remain the sole property of Edge To Edge Marketing.

6.2A Existing Advertising Accounts

Edge To Edge Marketing generally operates using advertising accounts, tracking systems, campaign structures and assets created and managed by Edge To Edge Marketing.

Unless otherwise agreed in writing, we do not work within, manage, optimise or make changes to existing Google Ads accounts, Meta Ads accounts, Business Manager accounts or advertising campaigns previously created by the Client or any third party.

Where a Client wishes to engage our services, a new account structure may be created and managed by Edge To Edge Marketing at our discretion.

Advertising Spend

6.3 Advertising spend may either be included within the Client's package fee or billed separately, depending on the service package agreed between the parties.

Where advertising spend is included, Edge To Edge Marketing will allocate and manage the agreed budget on the Client's behalf.

Where advertising spend is not included, the Client shall be responsible for funding and maintaining the advertising budget as agreed in writing.

The advertising spend arrangement applicable to the Client will be confirmed in writing before campaigns commence.

Intellectual Property

6.4 All ad copy, creatives, graphics, videos, images, campaign structures, landing pages, automations, funnels, tracking systems, audiences and marketing strategies created by Edge To Edge Marketing remain the intellectual property of Edge To Edge Marketing.

Platform Access

6.5 The Client agrees to provide access to their Facebook Page, Instagram Account, Meta Business Manager and any other required assets where necessary for campaign management.

Termination

6.6 A minimum of thirty (30) days written notice is required to cancel advertising services.

6.7 Upon termination, Edge To Edge Marketing is under no obligation to transfer any advertising account, campaign structure, tracking system, audience, landing page, automation, creative, ad copy or associated marketing asset created by Edge To Edge Marketing.

6.8 Access to any assets owned by Edge To Edge Marketing may be removed immediately following termination of services.

7. Search Engine Optimisation (SEO)

7.1 Edge To Edge Marketing may provide SEO services including, but not limited to, technical SEO, on-page SEO, content creation, local SEO, citation management, link acquisition, website optimisation and related activities.

7.2 SEO is a long-term marketing strategy and results may vary depending on competition, market conditions, website history, search engine algorithm updates and factors outside of our control.

7.3 Edge To Edge Marketing does not guarantee specific rankings, traffic levels, lead volumes, sales or revenue unless expressly agreed in writing as part of a separate performance-based agreement.

7.4 Any SEO strategy, audits, recommendations, processes, reports, content, systems, documentation, templates and methodologies created by Edge To Edge Marketing remain the intellectual property of Edge To Edge Marketing unless otherwise agreed in writing.

7.5 The Client agrees not to engage another SEO provider to perform substantially similar SEO services on the same website during the term of the Agreement without prior written consent from Edge To Edge Marketing.

7.6 The Client agrees to provide reasonable access to their website, hosting, analytics platforms, Google Search Console and any other systems required for the delivery of SEO services.

7.7 Edge To Edge Marketing reserves the right to suspend SEO services where the Client refuses recommended technical changes, removes implemented work, fails to provide access, or makes material website changes without consultation.

7.8 Upon termination of SEO services, Edge To Edge Marketing is under no obligation to transfer internal processes, systems, workflows, reporting dashboards, proprietary tools, templates or methodologies used in delivering the Services.

8. Website Payment Plans & Ownership

8.1 What's Included

Our website package includes website design and development, hosting, maintenance, on-page SEO, all core pages required for a local business website, and ongoing support.

Reasonable updates are included in accordance with clause 8.8.

8.2 Payment Options

Websites may be purchased either:

8.2.1 By paying the full website fee upfront before work commences; or

8.2.2 Through an agreed twelve (12) month payment plan.

The selected payment option will be confirmed in writing before work begins.

8.3 Early Cancellation

If you choose a twelve (12) month payment plan and cancel before all payments have been made, ownership of the website will remain with Edge To Edge Marketing.

We reserve the right to suspend, remove, or restrict access to the website until any outstanding balance has been paid in full.

8.4 Hosting

Websites purchased through a payment plan must remain hosted with Edge To Edge Marketing until all payments have been completed.

Self-hosting or transferring the website to another provider is not permitted until the website has been paid for in full.

If payments are not maintained, we reserve the right to suspend or remove the website.

8.5 Copyright & Ownership

You retain ownership of your domain name at all times.

All website files, designs, layouts, content, code, and associated assets remain the property of Edge To Edge Marketing until the full website fee has been paid.

Copying, cloning, reproducing, exporting, transferring, or re-uploading the website before payment has been completed is a breach of these Terms & Conditions and may result in legal action.

8.6 Access

During any active payment plan, backend or administrative access to the website may be restricted at our discretion.

All updates and changes should be requested through Edge To Edge Marketing.

8.7 Website Build

Websites are built using our proven systems, templates, frameworks, and processes.

Whilst each website is customised to the Client's business, we do not provide fully bespoke software development unless agreed separately in writing.

We reserve the right to feature completed websites within our portfolio, marketing materials, and case studies.

8.8 Updates

We provide unlimited reasonable content updates whilst the website remains hosted and managed by Edge To Edge Marketing.

This includes the creation of up to five (5) additional pages during the payment period, such as new services or locations.

Additional requests may incur further charges.

8.9 Timeline

We aim to complete most websites within one (1) month, although some projects may take longer depending on the availability of information, approvals, and project complexity.

We handle the writing, design, development, and setup of the website.

Reasonable amendments may be requested after launch.

8.10 Payment Default

If a payment is missed, a thirty (30) day grace period will apply.

If payment is not received within that period, we reserve the right to suspend or remove the website and any associated services.

Ownership of the website will not transfer until all agreed payments have been received in full.

8.11 Website Ownership

Where the website has been paid for in full, either through an upfront payment or completion of the twelve (12) month payment plan, ownership of the website will transfer to the Client.

The Client may then request a copy of the website files and move the website to an alternative hosting provider if desired.

8.12 Ongoing Hosting & Maintenance

Following completion of the website payment plan or full upfront purchase, Clients may continue hosting and maintenance services with Edge To Edge Marketing.

Where the website remains hosted and managed by us, an ongoing fee of £50 per month will apply.

This fee covers hosting, software licences, plugin costs, maintenance, updates, security monitoring, and support.

8.13 eCommerce Websites

We do not build or manage eCommerce websites unless specifically agreed in writing.

Standard website packages are intended for local service businesses and do not include shopping carts, product catalogues, checkout systems, or other eCommerce functionality.

8.14 Email Support Disclaimer

We do not provide support for email accounts, email hosting, email deliverability issues, or third-party email providers.

The Client remains responsible for managing their own email services.

9. Performance Guarantee & Limitations

General Overview

9.1 From time to time, we may offer performance-based guarantees (such as minimum lead volumes, job bookings, or return on investment) as part of our service packages or promotional campaigns. These guarantees are conditional, not absolute, and depend on the client fulfilling their responsibilities and cooperating fully throughout the campaign.

Eligibility Requirements

9.2 Guarantees are only valid if:

9.2.1 The client responds to all leads within 1 business day and follows a consistent sales follow-up process.

9.2.2 The client provides accurate feedback on lead outcomes within 48 hours of each enquiry.

9.2.3 The client maintains agreed ad budgets and does not alter or pause campaigns without written agreement.

9.2.4 The client targets services and geographic areas recommended by us for demand and profitability (e.g., wood flooring or luxury vinyl tile).

9.2.5 The client has the operational capacity to take on additional work as outlined.

Market Demand & Targeting

9.3 Lead volume is influenced by demand in the selected location and service category. We may advise targeting high-demand areas or higher-value services (such as wood flooring or LVT). If the client chooses to target lower-demand areas or services, lead volume may vary. In such cases, guarantees related to specific lead numbers or booking volumes may not apply.

Definition of “Qualified Lead”

9.4 A qualified lead is:

9.4.1 A real person or business actively seeking the service(s) being advertised,

9.4.2 Located within the agreed geographic area,

9.4.3 Submitted via our lead system (e.g. landing page, call tracking, or ad form),

9.4.4 Contactable with accurate contact details.

9.5 We do not guarantee sales or customer conversions. We provide qualified leads, not closed deals.

10. Force Majeure (External Disruptions)

10.1 We are not liable for service disruptions or performance issues caused by events outside our control, including but not limited to:

10.1.1 Platform outages (e.g. Google Ads, Meta, web hosting downtime)

10.1.2 Changes to advertising policies or search algorithms

10.1.3 Economic downturns, political unrest, or legislative changes

10.1.4 Natural disasters or other “acts of God”

10.2 In such cases, campaign timelines may be extended or adjusted without penalty.

11. Limit of Guarantee

11.1 If all conditions are met and guaranteed performance is not achieved, the client may be offered, at our discretion:

11.1.1 A campaign extension at no extra cost, or

11.1.2 A partial/full refund, depending on the situation.

11.2 This does not apply if missed targets result from client delays, non-responsiveness, or refusal to follow agreed recommendations.

12. Intellectual Property

12.1 All materials created by us remain our property until paid for in full.

12.2 Upon full payment, ownership of the website will transfer to the Client in accordance with Section 8. Advertising accounts, campaign structures, ad copy, creatives, landing pages, automations, tracking systems and marketing systems remain the property of Edge To Edge Marketing unless otherwise agreed in writing.

12.3 We reserve the right to display completed work in our portfolio unless requested otherwise.

13. Confidentiality

13.1 Both parties agree to keep confidential any information deemed sensitive, including but not limited to strategy documents, access credentials, client data, and trade secrets.

14. Limitation of Liability

14.1 We are not liable for any loss of profit, business interruption, or indirect damages.

14.2 Our total liability is limited to the amount paid by the client for the services in the 3 months preceding the claim.

15. Legal Jurisdiction

15.1 These terms are governed by the laws of England and Wales. Any disputes will be resolved in the courts of England and Wales.

16. Updates to Terms

16.1 We reserve the right to update these Terms & Conditions at any time. Clients will be notified of material changes in writing or via email.

17. General

17.1 Upon acceptance of the direct debit form, Edge to Edge Marketing agrees to perform the Services for the Customer for the Price.

17.2 The Price is payable by direct debit as stipulated by Edge to Edge Marketing on the Start Date and on the first day of each calendar month thereafter until the Agreement is terminated in accordance with clause 3 or 4. Where the Start Date is not the first day of a calendar month, the Price for that month will be adjusted pro rata.

17.3 All work requested by the Customer in addition to the Services which Edge to Edge Marketing agrees to perform (“Additional Work”) will incur charges (“Charges”) additional to the Price. Unless otherwise agreed in writing:

18. Warranties

18.1 Each party warrants that:

18.1.1 The execution and delivery of this Agreement has been properly authorised;

18.1.2 It has full power to execute, deliver and perform its obligations under this Agreement;

18.1.3 This Agreement constitutes a legal, valid and binding obligation enforceable in accordance with its terms by appropriate legal remedy;

18.1.4 This Agreement does not conflict with or result in the breach of or default under any provision of its constitution, trust deed, or any material term or provision of any law or regulation to which it is a party or subject or by which it is bound;

18.1.5 There are no actions, claims, proceedings or investigations pending or threatened against it or by it of which it is aware and which may have a material effect on the subject matter of this Agreement.

Edge to Edge Marketing Warranties

18.2 Edge to Edge Marketing warrants that:

18.2.1 It will exercise reasonable skill, care and attention in providing the Services and any Additional Work;

18.2.2 It will only use honest, ethical and legitimate techniques and accepted methods in providing the Services and any Additional Work.

Customer Warranties

18.3 The Customer warrants that:

18.3.1 The Website will be hosted on a reliable server located in the Country of Interest;

18.3.2 The Website will be online and functional at all times;

18.3.3 It will provide Edge to Edge Marketing with all information necessary to allow Edge to Edge Marketing to access the Website to perform the Services;

18.3.4 It will as soon as practicable inform Edge to Edge Marketing of all changes to the Website, including but not limited to passwords and content;

18.3.5 It will abide by the terms of the direct debit agreement between the Customer, Edge to Edge Marketing and the direct debit service provider nominated by Edge to Edge Marketing;

18.3.6 It will not engage any other party to provide any part of the Services in relation to the Website during the Term;

18.3.7 It will comply with all laws relating to the Website;

18.3.8 The Website will not contain any material that is illegal or unethical, including but not limited to racism, pornography, breaches of privacy, harassment, computer viruses, breaches of copyright or trademarks or incitement of any illegal or unethical activity;

18.3.9 Any SEO or SEM applied to or in relation to the Website previous to this Agreement has not utilised any dishonest, unethical or illegitimate techniques or accepted methods.

19. Customer’s Acknowledgements

19.1 The Customer acknowledges that:

19.1.1 It should add fresh, relevant content to the Website regularly in order to maximise the beneficial effect of the Services;

19.1.2 Any unavailability of the Website will adversely affect its ranking and the benefit of the Services;

19.1.3 The Customer’s liability to pay the Price is not affected in any way by the failure of Edge to Edge Marketing to provide the Services by reason of the unavailability of the Website, invalidity of FTP or CMS information;

19.1.4 The efficacy of the Services is dependent upon the decisions, algorithms and indexing of third party search engines which are beyond the control of Edge to Edge Marketing;

19.1.5 Website ranking is subject to the activities of the search engines, competitor website operators and competitor keyword advertisers/users and the effect of those activities is beyond the control of Edge to Edge Marketing;

19.1.6 Edge to Edge Marketing makes no representation or warranty that the Website will achieve or maintain any specific position or ranking.

20. Indemnity

20.1 The Customer hereby unconditionally and irrevocably agrees to indemnify and keep indemnified Edge to Edge Marketing and its officers, employees and agents against any and all actions, claims, demands, losses, liabilities or costs (including legal costs) which arise or result from or are connected in any way with the Services, except to the extent that it arises out of any breach of this Agreement by Edge to Edge Marketing.

21. Limitation of Liability

21.1 If the Customer is a “consumer” for the purposes of the Edge to Edge Marketing Consumer Law, certain guarantees may be conferred on the Customer and certain rights and remedies may be conferred on the Customer which cannot be excluded, restricted or modified. If so, then to the maximum extent permitted by law the liability of Edge to Edge Marketing to the Customer is limited at the option of Edge to Edge Marketing:

21.1.1 In the case of goods, to the replacement or repair of the goods or the cost of replacing or repairing the goods;

21.1.2 In the case of services, to the resupply of the services or payment of the cost of re-supplying the services.

21.2 The liability of Edge to Edge Marketing to the Customer for negligence and breach of contract is limited to the cost of replacing the relevant part of the Services.

21.3 To the maximum extent permitted by law, Edge to Edge Marketing excludes all representations, warranties or guarantees whether express or implied by statute, trade or otherwise.